Factors of Entry and Expansion of Paolo Coelho's Works in Iran; a Sociological Study

Mohammad Reza Anvari[2]

Abstract:

Paolo Coelho is a famous Brazilian novelist whose thoughts have created a new mysticism and his works are among the most readable books of the last two decades in the world. His books are translated into 56 languages, and researchers from all over the world with different cultures and beliefs are reading his works. Also in Iran, some students are interested in studying his works. So this question comes to mind that according to the Islamic system of governing in Iran, why are writers like Coelho who have non-Islamic origins welcomed in Iran, and what Factors have contributed to the expansion of Coelho's works in Iran? In this paper, by descriptive-analytic method, firstly the extent of the acceptance of Coelho's works is examined and then the factors which are influencing its development will be examined. One of the most important of these factors is the role of elites in creating social change with two methods of "decision making" and "modeling". The proliferation of publishers and translators of his works in Iran, his 10-days trip to Iran, Iranian government support during 1998 - 2006, and the promotion of cybercafé are some of the factors contributing to the expansion of Coelho's work in Iran.

Key words: Paolo Coelho, New mysticism, Arash Hejazi, The Alchemist.

[1]- دانشجوی دکتری فرهنگ و ارتباطات دانشگاه باقرالعلوم و عضو گروه مطالعات تربیتی اجتماعی پژوهشکده باقرالعلوم 7

M_reza.anvari1358@yahoo.com

[2] . Ph.D. Student of Culture and Communication, University of Bagher Al-ulum. M_reza.anvari1358@yahoo.com